Poetry does not grow ripe for us; we have to grow ripe enough for the poetry. Rightly said by Kamala Das in her Autobiography “My Story”; is no less than poetry in itself initially addressed to a prudish reading community in Kerala. More than an autobiography, I felt like it rang the bell as a […]
My Story by Kamala Das – Book Review Read More »
Probably the probability of redefining Marketing is (Read as numeric 1. P (Redefining Marketing) =1.) “One”. The paradox is; that it is inevitably certain! It’s high time to re-define Marketing and I have made a humble attempt on it below. Marketing is as a well-targeted, conversion-oriented, quantifiable, and interactive method of converting a prosumer into
The Rise of the Marketing Scientists Read More »
Mark, Sully and Man went for a walk one beautiful evening during February 2018. After a while, they arrived at a river. Mark, jumped into the river and drowned himself. Sully ran to find a hiding ground, and then the narrator falls silent. There is a long silence, before the audience impatiently cries, “And what
Storytelling! Is that greater than Politics? Read More »
Of late, there have been talks about NEET, the new standardized assessment for medical and dental entrance examinations. While this comes as a relief to many aspiring students, our system, for decades now has been focused on standards and the means to improve the standards, without understanding the fundamentals of learning; that it is an
Re-Thinking Education System Read More »
Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students across the country by offering them; jobs and earn while you learn programmes like WASE and WiSTA. She was trying to hire for a marketing position and very fortunately I was
Wipro – The Story that I believe in! Read More »
If you apply Michael Porters five forces model to the telco industry, you would rightly arrive at the tipping point – which today the industry calls – the Digital Transformation. Digital transformation is applicable across different industries; however this paper focuses fundamentally from a communication service providers (CSP) perspective. Just to give you a context,
Digital Transformation – Substitute Products Displacing the Industry Read More »
My earliest account of Maggi; goes back in time; the year 1996 when I and a good friend George used to prepare for the Maggi quiz competition at school. Giving the prelims for the quiz which generally was a pen and paper exam was very fascinating. Several times we have resurrected from where we thought
In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched and relished many such tussles and it holds many lessons for marketers everywhere. One of the most elicit battles come in the form of comparative advertising – the direct
Media – Brand Wars Read More »
A great marketer, Brand Ambassador of India would be the ideal adjectives that suits Narendra Modi, than the prime Minister of India. From being a tea seller to become the Prime Minister of India, he has come a long way indeed. He nails it to the point when it comes to his communicative ability to
A year on with Modi! Read More »
If you want to find your true north; then this book is for you. Jonathan Livingston Seagull is a novella of a young seagull who is oust from the society, in pursuit of flying high. He believed in pursuing his dreams and out of all the odds he makes it happen. Truly an inspiring fable
Jonathan Livingston Seagull – Book Review Read More »
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