Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students across the country by offering them; jobs and earn while you learn programmes like WASE and WiSTA. She was trying to hire for a marketing position and very fortunately I was […]
Wipro – The Story that I believe in! Read More »
If you apply Michael Porters five forces model to the telco industry, you would rightly arrive at the tipping point – which today the industry calls – the Digital Transformation. Digital transformation is applicable across different industries; however this paper focuses fundamentally from a communication service providers (CSP) perspective. Just to give you a context,
Digital Transformation – Substitute Products Displacing the Industry Read More »
In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched and relished many such tussles and it holds many lessons for marketers everywhere. One of the most elicit battles come in the form of comparative advertising – the direct
Media – Brand Wars Read More »
When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that category, if so where, which brand and what quantity. All four decisions may be influenced by consumer characteristics (E.g. income, family size, purchases frequency, life style etc), marketing environment and availability
Introduction to Social Shopping Read More »
A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any company in India was the US Market where dollars glitter. This was the time when I was looking out for a Job change and through one of the Job
Lead Generation – A Case Study Read More »
In spite of economic down fall, the year 2009 has shown growth in the Social Media space. The growth in the usage of social media platforms like twitter and Face book has been tremendously high. Social Media Marketing will allow you to interact with your customer and more online conversations about your brand possible. Apart
Social Media for small Businesses Read More »
Thank God it’s Friday: Life has become far faster than what it was earlier and people just want to escape from the reality. They wait until Friday to catch up with themselves. A plan could be defined as a series of steps to be carried to accomplish the goal. Like for any other marketing activities
Friday Impact on Marketing Campaigns Read More »
Before a start up company arrives at a decision to spend on marketing, the company has to evaluate their business model thoroughly before they go to the market. These are the five most important things to be analyzed to verify your business model: · Is there a real Problem? · Is the solution offered by
Marketing for Startup Companies Read More »
“Use brains instead of a fortune”, probably this is the simplest way to explain what bootstrap marketing is. The academy still misses out on giving its importance to Bootstrap Marketing. How is your small business going to survive? Is completely depended on sales and it requires good marketing to get you to those numbers that
Bootstrap Marketing Read More »
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