What is Search Engine Marketing Search Engine Marketing (SEM) is a computerized promoting system used to expand the permeability of a site in web search tool results pages (SERPs). While the business term once alluded to both natural hunt exercises, for example, website improvement (SEO) and paid, it presently alludes solely to paid […]
4 Benefits About Search Engine Marketing That Nobody Will Tell You. Read More »
What we see is just a mirage at a distant land and what is real is unfortunately never seen, as the world, today is blindfolded by the mirage of capitalism. There are only two types of people in this world the good/wise and the bad/ or the ignorant. Six years plus after a brave soul,
Inequality and Growth Read More »
My earliest account of Maggi; goes back in time; the year 1996 when I and a good friend George used to prepare for the Maggi quiz competition at school. Giving the prelims for the quiz which generally was a pen and paper exam was very fascinating. Several times we have resurrected from where we thought
In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched and relished many such tussles and it holds many lessons for marketers everywhere. One of the most elicit battles come in the form of comparative advertising – the direct
Media – Brand Wars Read More »
A great marketer, Brand Ambassador of India would be the ideal adjectives that suits Narendra Modi, than the prime Minister of India. From being a tea seller to become the Prime Minister of India, he has come a long way indeed. He nails it to the point when it comes to his communicative ability to
A year on with Modi! Read More »
If you want to find your true north; then this book is for you. Jonathan Livingston Seagull is a novella of a young seagull who is oust from the society, in pursuit of flying high. He believed in pursuing his dreams and out of all the odds he makes it happen. Truly an inspiring fable
Jonathan Livingston Seagull – Book Review Read More »
Being a monkey in the caged balcony of my apartment; I am watching Television – The Sony Bravia which was stolen a few months ago. On 3rd September, 2013 when an unknown thief had lifted the Television; I had never thought that it will come back home one day. On 3rd December, 2013 I receive
Obituary Bravia Part 2 – Kudos to Sub Inspector Murthy! Read More »
The death of a child brings in agonizing thoughts and inseparable pain as each year pass by. Nothing other than “Mambazham” a poem by Vyloppilli Sreedhara Menon can depict those emotions without flaw and great perfection. A stanza from his poetry: (English Translation) These mangoes are made for little one to pick and eat. Without
Right to Speak English Read More »
14th January every year the state of Gujarat in Western India hosts the international Kite Flying festival called “Uttarayan”. This essentially marks the beginning of summer and hints the farmers the approach of the harvest season. As per Hindu culture this festival is called the “Makar Sankranti”. January, 1989 when Uttarayan was formally launched, I was
The Kite Runner – My Reminiscences Read More »
I had forbidden myself from reading for a long time. Each of the occasions I had opened a book, I had my reasons not to pursue the read; each time I blamed the ever demanding corporate life for not discovering those treasures. Last month over a series of travel for official purpose, surprisingly I read
Veronika Decides to Die – Book Review Read More »
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Our marketing solutions help companies drive thought leadership, devise customer engagement for loyalty and retention, win deals, maximize opportunities, vet prototypes, plan expansion in multiple geographies, and prepare for change.
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