Data and analytics

Data was the new oil a few years back. It was the new crypto a few months earlier, and it might be something new entirely tomorrow. All these speculations, however, show how important data is (and how woeful the comparisons are in explaining its importance). For marketers, intent data provides a pathway to understand where their users are coming from and what they are interested in. We are no different – we use the data that our clients have and use the insights to create marketing campaigns with an edge. We determine exactly what works and what doesn’t for a brand with customer clickstream analytics. With insights from tools like Google Analytics, Plumb5, and others, we ensure our clients reach the right target audience easily.