Marketing Master Class
-
₹23,600/-
This is a complete Master Class on Digital Marketing covering:
- Introduction
- Fundamentals of WordPress and CMS
- Building Traffic
- Adwords
- Campaign Management
- Web Analytics
- SEO & SEM
Who Should attend?
- Business Function Heads
- Business Owners
- Entrepreneurs
- CXOs in organizations
- Marketing Heads: VP Marketing, Director Marketing
- Anyone looking to set up digital marketing processes and teams
Duration: Spanned across 4 weekends Flexible Online Learning Programme. Saturday 9 AM to 5 PM.
Check out the detailed course module
Module One: Getting Started
·
Housekeeping Items
·
The Parking Lot
·
Workshop Objectives
·
Pre-Assignment
·
Action Plans and
Evaluations
Module Two: Marketing Driven Sales Versus Sales Driven Marketing
·
Scenarios
·
B2B Versus B2C
·
Approaches
·
Case Study
·
Module Two: Review
Questions
Module Three: Strategic Planning
·
Aligning with Companies
Vision
·
Planning Frameworks
·
Templates
·
Identify Your Target
Audience
·
Case Study
·
Module Three: Review
Questions
Module Four: Budgeting
·
Understanding Topline
·
Budget Allocation
·
Templates and Frameworks
·
Case Study
·
Module Four: Review
Questions
Module Five: Brand Positioning
·
Purpose
·
Golden Circle
·
SB7 Framework
·
Brand Management
·
Case Study
·
Module Five: Review
Questions
Module Six: Social Media (I)
·
You are Building a community
·
A Personal Touch
·
Brand Champions
·
Make it Easy to Share
·
Case Study
Module
Six: Review Questions
Module Seven: SEO Basics
·
Relevant and Original
Content
·
Keywords
·
Value Proposition
·
Linking
·
Case Study
·
Module Seven: Review
Questions
Module Eight: Social Media (II)
·
Content is King
·
Blog and Interact
·
Webinars
·
Constant Monitoring
·
Case Study
·
Module Eight: Review Questions
Module Nine: Website Characteristics
·
SEO Optimization
·
Landing Page
·
Analytics
·
Mobile and Tablet
Friendly
·
Case Study
·
Module Nine: Review
Questions
Module Ten: Capturing Leads
·
Lead Management and
Generation
·
Give Something Away
·
Quality vs. Quantity
·
Capture Repeat Customers
·
Case Study
·
Module Ten: Review
Questions
Module Eleven: Campaign Characteristics
·
Tailored for Your
Audience
·
Use Powerful Words
·
The 4 W’s of a Campaign
·
Monitor and Tweak
·
Case Study
·
Module Eleven: Review
Questions
Module Twelve: Wrapping Up
·
Words from the Wise
·
Review of Parking Lot
·
Lessons Learned
Completion
of Action Plans and Evaluations