Marketing for Beginners
-
₹11,800/-
This course is specially designed for young students contemplating a career in Marketing.
1.) Who should Ideally Choose Marketing?
2.) Required Personality Traits
3.) Traditional Versus Modern Marketing
4.) The Pyschology of Marketing
This course is ideal for:
12th Grades
BBA/BBM or Graduates
Professionals evaluating a better prospect in Marketing.
Duration: This is a 32hr weekend online training program. Saturday 9 AM TO 1 PM and Sunday 9 AM to 1 PM. Spread across 4 weekends.
Certificate will be issued upon completion of the course.
Check out our detailed course module
Module One: Getting Started · Housekeeping Items · The Parking Lot · Workshop Objectives · Pre-Assignment · Action Plans Module Two: What is Marketing? · What is a Market? · Marketing is Not Selling · Understanding Customer Needs · Defining Your Product or Service · Case Study · Module Two: Review Questions Module Three: Common Marketing Types (I) · Direct Marketing · Active Marketing · Incoming Marketing · Outgoing Marketing · Case Study · Module Three: Review Questions Module Four: Common Marketing Types (II) · Guerilla Marketing · B2B Marketing · B2C Marketing · Promotional Marketing · Case Study · Module Four: Review Questions Module Five: The Marketing Mix · Product · Price · Promotion · Place · Case Study · Module Five: Review Questions Module Six: Communicating the Right Way · The Marketing Pitch · Sell Value Not Price · Fun and Entertaining is Powerful · Choosing the Right Media · Case Study · Module Six: Review Questions |
Module Seven: Customer Communications
·
Give Your Customers a
Voice
·
It’s Not About You, It’s
About Them
·
Every Interaction Counts
·
Answer Questions Honestly
·
Case Study
·
Module Seven: Review
Questions
Module Eight: Marketing Goals
·
Brand Switching
·
Repeat Purchases
·
Brand Loyalty
·
Inform and Educate
·
Case Study
·
Module Eight: Review
Questions
Module Nine: The Marketing Funnel
·
Awareness
·
Interest
·
Desire
·
Action
·
Case Study
·
Module Nine: Review
Questions
Module Ten: Marketing Mistakes (I)
·
Not Taking Social Media
Seriously
·
Not Having a USP
·
Cross Cultural and
International Translations
·
Not Building a Relationship
·
Case Study
·
Module Ten: Review
Questions
Module Eleven: Marketing Mistakes (II)
·
Not Having a Plan
·
Aiming at Everyone
·
Not Tracking Metrics
·
Not Listening to Your
Customers
·
Case Study
·
Module Eleven: Review
Questions
Module Twelve: Wrapping Up
·
Words from the Wise
·
Review of Parking Lot
·
Lessons Learned
Completion
of Action Plans and Evaluations