Marketing Master Class

Module One: Getting Started

• Housekeeping Items
• The Parking Lot
• Workshop Objectives
• Pre-Assignment
• Action Plans and Evaluations

Module Two: Marketing Driven Sales Versus Sales Driven Marketing

• Scenarios
• B2B Versus B2C
• Approaches
• Case Study
• Module Two: Review Questions

Module Three: Strategic Planning

• Aligning with Companies Vision
• Planning Frameworks
• Templates
• Identify Your Target Audience
• Case Study
• Module Three: Review Questions

Module Four: Budgeting

• Understanding Topline
• Budget Allocation
• Templates and Frameworks
• Case Study
• Module Four: Review Questions

Module Five: Brand Positioning

• Purpose
• Golden Circle
• SB7 Framework
• Brand Management
• Case Study
• Module Five: Review Questions

Module Six: Social Media (I)

• You are Building a community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Case Study

Module Six: Review Questions

Module Seven: SEO Basics

• Relevant and Original Content
• Keywords
• Value Proposition
• Linking
• Case Study
• Module Seven: Review Questions

Module Eight: Social Media (II)

• Content is King
• Blog and Interact
• Webinars
• Constant Monitoring
• Case Study
• Module Eight: Review Questions

Module Nine: Website Characteristics

• SEO Optimization
• Landing Page
• Analytics
• Mobile and Tablet Friendly
• Case Study
• Module Nine: Review Questions

Module Ten: Capturing Leads

• Lead Management and Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Case Study
• Module Ten: Review Questions

Module Eleven: Campaign Characteristics

• Tailored for Your Audience
• Use Powerful Words
• The 4 W’s of a Campaign
• Monitor and Tweak
• Case Study
• Module Eleven: Review Questions

Module Twelve: Wrapping Up

• Words from the Wise
• Review of Parking Lot
• Lessons Learned

Completion of Action Plans and Evaluations