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The Bookmarks and the Tamarind Seeds

Education / AJ&VG Media

Mathematics has been a nightmare for me ever since school. But is it true that certain people develop hatred towards certain subjects from birth? The Answer is a simple No. Some of them just need a confidence boost, which they have lost some where down the lane and purely because of certain circumstances. Now here […]

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How to perform effectively in an Interview – Part 2 ?

Education / AJ&VG Media

After wishing the Interview Committee members and sitting, hold your back straight but, in no case rigid. Once you sit straight, your shoulders will fall in place. Then put on a smile and listen carefully and attentively to what is told to you. Please DO NOT IGNORE ATTENTIVE LISTENING. This is very, very important. A

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How to perform effectively in an interview – Part1?

Education / AJ&VG Media

A call letter for an interview is obviously an indication that on the basis of your written test you have been found suitable for the job subject to satisfactory performance at the interview. Therefore, it is extremely important that in order to save your performance at the examination from getting wasted, you prepare well for

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Introduction to Social Shopping

Marketing / AJ&VG Media

When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that category, if so where, which brand and what quantity. All four decisions may be influenced by consumer characteristics (E.g. income, family size, purchases frequency, life style etc), marketing environment and availability

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Professionalism and value

Education / AJ&VG Media

In today’s market professionals need to take advantage of every opportunity to make themselves more marketable and valuable. Whether you are looking for a new job or a promotion, you need to stand out from your colleagues. I believe increasingly employers are going to and need to pay more attention to this “softer” skill. Lets

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The Real Threat From China

International Markets / AJ&VG Media

Over the years I have constantly been asked the question – where’s the next India? A question relating to the next major IT off-shoring destination. The general sense and tone in India is this is largely a settled question and there is no major emerging competitor to India. While India has some huge advantages I

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Entrepreneurs – East and the West

Entrepreneurship / AJ&VG Media

The fundamental structure of the global economy is shifting- from the West to the East. China and India are expected to lead the global recovery and as such venture capitalists are also shifting their focus to these countries. Hoping to find the next big ideas and companies. At the heart of successful new companies lie

Entrepreneurs – East and the West Read More »

From Low Cost to Research and Development

Education / AJ&VG Media

Bill Gates recently visited India and made the comment that India needs to move away from low-cost labor toward high-end research and development work. I believe Bill is partially correct. The Indian IT sector has been built upon a value proposition of high scale, low-cost labor which has allowed large companies to drastically reduce IT

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Talent Management could help reduce Lay Offs

Education / AJ&VG Media

More than 500,000 people lost their jobs only in India in the recent economic set back. Let us take a few moment to Analyze the root cause of layoffs during the down turn of the economy. Proper Talent Management process at each organization could help avoid such situations hence forth. Now some of the most

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Lead Generation – A Case Study

Marketing / AJ&VG Media

A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any company in India was the US Market where dollars glitter. This was the time when I was looking out for a Job change and through one of the Job

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AJ&VG

AJ&VG Media is  your outsourced strategic marketing partner, we work with you to create a personalized marketing plan that meets your business goals.

Our marketing solutions help companies drive thought leadership, devise customer engagement for loyalty and retention, win deals, maximize opportunities, vet prototypes, plan expansion in multiple geographies, and prepare for change.

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