Web Analytics
Web Analytics, Traffic Management & Advanced Integrations by AJ&VG Media
Transform raw data into actionable growth strategies with AJ&VG Media’s end-to-end web analytics, traffic management, and platform integration solutions. Designed for enterprises, our services empower businesses to decode user behavior, optimize campaigns, and unify data ecosystems—driving measurable outcomes at scale.
Deep-Dive Web Analytics & Customer Insights
Leverage cutting-edge tools and methodologies to uncover hidden opportunities in your data:
Google Analytics 4 (GA4) Mastery
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Advanced event tracking, custom dimension setup, and predictive analytics to forecast user behavior.
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Cross-device and cross-platform reporting for holistic customer journey mapping.
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Integration with Looker Studio and Power BI for real-time dashboards and executive-level insights.
Customer Data Platforms (CDPs)
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Plumb5: Real-time lead scoring, automated segmentation, and unified customer views to personalize engagement. Track spend/revenue metrics per customer and automate retention strategies using AI-driven insights.
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WebEngage: Behavioral analytics, multi-channel campaign orchestration (email, SMS, push), and AI-powered retention workflows to reduce churn.
Traffic Acquisition & Management
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Channel-specific optimization (organic, paid, social, referral) to maximize ROI.
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Real-time traffic analysis using Plumb5’s Query-Anything feature to identify high-intent visitors.
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Audience segmentation based on demographics, device type, and engagement patterns.
Seamless Analytics Platform Integrations
Bridge data silos and unlock cross-functional insights with our integration expertise:
Looker Studio
Connect GA4, CRM, and ad platforms for unified reporting.
Custom dashboards highlighting KPIs like conversion paths, bounce rates, and campaign ROI.
Automated data refreshes and predictive analytics visualizations.
Power BI
Combine web analytics with ERP, sales, and external market data.
Advanced DAX modeling to calculate customer lifetime value (CLTV) and attribution metrics.
Role-based access controls for secure enterprise reporting.
Windsor.ai ELT Connector
No-code integration between Looker Studio, Power BI, and 50+ platforms (e.g., Meta Ads, LinkedIn).
Centralized data lakes for machine learning and AI-driven forecasting.
Landing Page Optimization (LPO)
Convert visitors into leads with science-backed LPO strategies:
- Associative Targeting: Tailor content by location, device, or referral source.
- Predictive Targeting: Personalize offers using browsing history and purchase intent.
- A/B & Multivariate Testing: Optimize CTAs, layouts, and forms using VWO’s experimentation suite.
- Technical Optimization: Reduce load times by 40–60% and improve Core Web Vitals scores.
Ads Conversion Tracking & Attribution
Precisely measure campaign impact and allocate budgets smarter:
Google Ads & Meta Ads
Track cross-device conversions, view-through rates, and offline sales.
Enhanced attribution models (data-driven, time decay) to credit touchpoints accurately.
Unified Reporting
Merge ad performance data with GA4 and CRM metrics in Looker Studio/Power BI.
Calculate cost per SQL/MQL and optimize bids for high-value segments.
Why AJ&VG Media?
360° Expertise: Certified specialists in GA4, Plumb5, WebEngage, and enterprise BI tools.
End-to-End Solutions: From tagging audits to AI-driven dashboards—we handle it all.
Proven Results: 95% client retention rate with average ROI increases of 3–5x.
Ready to turn data into your competitive advantage?
Contact AJ&VG Media to architect an analytics-driven growth engine tailored to your enterprise needs.
